How to get students to want more out of a degree.
When Trinity Western University recognized the pressing issue of students graduating ill-equipped for life's challenges, they entrusted us to redefine their brand. Introducing "Equipped for Life," we unleashed a comprehensive brand activation across three campuses, amplifying brand awareness and driving undergraduate enrollment. The result? A resounding success with 100% stakeholder approval, propelling Trinity Western University to new heights on the global stage.
Brand Launch Campaign
Creative Concept Development
"Veto’s expertise and strategic guidance led to a transformative brand repositioning. The launch of "Equipped for Life" sparked an incredible response. Our university is now recognized globally for our commitment to equipping students for success. Thank you for helping us soar to new heights."
— James Tweedy, Executive Director, Marketing & Communications