How to get people to unlock the secrets of a vibrant new community.
UBC Properties Trust sought a clear identity for the UBC Point Grey area. Our "This is the Point" campaign positioned it as a premier residential lifestyle destination, achieving increased brand awareness, website traffic, social media followers, and commercial business sales.
Creative Concept Development
Media Buying & Distribution
"Veto worked on our lifestyle campaign highlighting the residential neighbourhoods at UBC Point Grey. Their creativity shined through from the concept stage. They were engaged and focused ensuring all assets were ready to roll out at the campaign commencement. Their diligent communication at each stage throughout allowed for a smooth and successful campaign. The team was creative, adaptable, responsible and much more!"
– Emer Byrne, Marketing Director