How to transform individuals into a community.
Our friends at YWC were going through a brand identity crisis and asked us to help them find their voice. We found it. And amplified it. Our strategy focused on bespoke support for youth workers, positioning them as Canada's premier network. Through rebranding and a web series, we revitalized their brand and fostered a unified network.
Creative Concept Development
"Our organization was struggling to clarify our focus and develop a brand that accurately reflected who we were. Veto solved both of those problems for us. They spent time asking the right questions to understand our history and passion, and then crafted a clear vision, logo, brand and video series that allowed us to clearly express who we were to the people we most wanted to serve. We are so thankful for the work Veto did for us and continues to do for others."
– Sid Koop, Founder