How to help Vancouver put safety first.
01. Overview
Downtown Van came to us with a mission: to amplify local businesses’ growing concerns about public safety. Timed with the BC election, we hit the campaign trail with "Better Safe Than Sorry" – an unapologetic message presenting two starkly different futures for downtown Vancouver. By pushing public safety front and centre, the campaign urged people to show up for their city and vote.
Sector
Civic & Public
Services
Digital Advertising Strategy
End-to-End Production
Digital Campaign
Media Buying & Distribution
Media Planning
Integrated Campaign
Creative Concept Development
Social Media Expression
Website
Social Media Strategy
"Collaborating with VETO on our Better Safe Than Sorry campaign was an outstanding experience. The team demonstrated exceptional organization, professionalism, and flexibility throughout the process. They executed the campaign seamlessly and were instrumental in bringing our concept to life, ensuring its success with precision and expertise."
Jane Talbot, President and CEO of Downtown Van
